Posts Tagged ‘social media

Demand Creation: Looking for the Ability to Supply Needed Marcomm Outcomes for Success

As we live in a world where marketing and communications are blended into integrated strategic communications for most organizations, it is important to remember that for all this to work – everyone has to be able to play in the ‘same sandbox.’ Sounds easy, but it is not. History has shown this to be true […]

marketing, media, media relations, Owned media, social media

Why Twitter matters for media organisations – Good Advice from the London Guardian editor

Good advice from the editor of the London Guardian about the utility of Twitter for media.

social media

Communicating on all fronts

Recently my department, Health Sciences Communications, produced a rack card touting the many different ways we distribute our communications — web site, blog, Twitter, etc. The process of putting together a list of these to share was enlightening because we realized that we really are doing a lot of different things! Further, almost all of these communications avenues are relatively new, having come online in the last two or three years. Here’s the complete list, along with a link to the actual hand-out.

health sciences communications, social media