Posts Tagged ‘medical communications

Book Party for Best Practices in Health Communications

  My book chapter on crisis communications (a case study of the Duke Hospital Organ Transplant Mismatch) is included in this college textbook (chapter 7); you can access by going to:  http://www.jeffreymolter.com/wp-content/uploads/2011/08/Crisis-Comm-Book-Chapter-Better-2.pdf  …. I recommend you also get the book and read chapter 6 – great branding strategy at Children’s Hospital of Boston….Health Industry Communication […]

Crisis communications, health sciences communications, media relations, medical communications

Crisis Communications – The Duke Hospital Transplant Mismatch

I have written a chapter on crisis communications in a new textbook – Health Industry Communication: New Media, New Methods, New Message (Nancy J. Hicks & Christina Nicols, Jones & Bartlett Learning, 2011).  My co-author is Richard A. Puff. The book was released in August 2011. “Crisis Communications in the Health Sector” covers health crises, how […]

health sciences communications, media relations, medical communications, publications, social media

Embedding Video to Help Tell the Medical Research Story

Remember when video news releases were a vital part of medical communications? I used to manage the JAMA Report for a decade, a weekly video for TV stations to use on a top story from the esteemed weekly journal. They got alot of play when they were useful to reporters (i.e., well produced, truthful, with […]

health sciences communications, media, media relations, medical communications, multimedia, research communications

How to Promote Good Deeds from your Medical Institution

How to convey your community benefits of your medical institution in a compelling way. Create stories to help illustrate the financial numbers of what you provide to your community and beyond.

health sciences communications, medical communications, publications

Koop – a communications innovator at 95 – says stay vigilant on AIDS

C. Everett Koop, one of our time’s greatest communications innovators, is getting frail at 95. But in this Washington Post story on his latest talk at the National Press Club, he says to never, never, never give up. That is what a great communicator does. He is one for the ages. I was fortunate to […]

health sciences communications, media relations, medical communications

Emory Health Sciences Communications: Responsibilities and Strategies

A quick primer on how we communicate at Emory University’s Woodruff Health Sciences Center.

health sciences communications, media relations, medical communications, publications, research communications, social media

Telling the good, explaining the not so good

I grew up planning to be a journalist. But after my first taste of working with medical and scientific professionals in public relations several years ago, I knew I’d never be satisfied looking in from the outside. As associate vice president for health sciences communications at Emory, I have the job I aspired to have.

health sciences communications, media relations, medical communications, multimedia, publications, research communications, social media