Posts Tagged ‘communications

Demand Creation: Looking for the Ability to Supply Needed Marcomm Outcomes for Success

As we live in a world where marketing and communications are blended into integrated strategic communications for most organizations, it is important to remember that for all this to work – everyone has to be able to play in the ‘same sandbox.’ Sounds easy, but it is not. History has shown this to be true […]

marketing, media, media relations, Owned media, social media

Book Party for Best Practices in Health Communications

  My book chapter on crisis communications (a case study of the Duke Hospital Organ Transplant Mismatch) is included in this college textbook (chapter 7); you can access by going to:  http://www.jeffreymolter.com/wp-content/uploads/2011/08/Crisis-Comm-Book-Chapter-Better-2.pdf  …. I recommend you also get the book and read chapter 6 – great branding strategy at Children’s Hospital of Boston….Health Industry Communication […]

Crisis communications, health sciences communications, media relations, medical communications

Crisis Communications – The Duke Hospital Transplant Mismatch

I have written a chapter on crisis communications in a new textbook – Health Industry Communication: New Media, New Methods, New Message (Nancy J. Hicks & Christina Nicols, Jones & Bartlett Learning, 2011).  My co-author is Richard A. Puff. The book was released in August 2011. “Crisis Communications in the Health Sector” covers health crises, how […]

health sciences communications, media relations, medical communications, publications, social media

Telling the good, explaining the not so good

I grew up planning to be a journalist. But after my first taste of working with medical and scientific professionals in public relations several years ago, I knew I’d never be satisfied looking in from the outside. As associate vice president for health sciences communications at Emory, I have the job I aspired to have.

health sciences communications, media relations, medical communications, multimedia, publications, research communications, social media