social media

Demand Creation: Looking for the Ability to Supply Needed Marcomm Outcomes for Success

As we live in a world where marketing and communications are blended into integrated strategic communications for most organizations, it is important to remember that for all this to work – everyone has to be able to play in the ‘same sandbox.’ Sounds easy, but it is not. History has shown this to be true […]

marketing, media, media relations, Owned media, social media

Watch Where We Go This Year at the American Institutes for Research

As 2012 unfolds – and health and healthcare continues to grab headlines and be a major part of people’s lives, the year promises to be an exciting time at the American Institutes for Research’s Health Practice. We will keep you posted on all the work we are doing at AIR Health to improve people’s lives […]

health sciences communications, medical communications, publications, research communications, social media

My new adventure: Principal, Communications & Social Marketing, Health Programs, American Institute for Research

In January 2012, I was appointed as a principal, comms and social marketing in Health Programs, for the American Institutes for Research. This 65-year old firm (they developed the MCATs), based in Wash DC, has $300 million in revenues, 1600 people in 31 offices worldwide, and does an amazing amount of work in health, education, […]

Crisis communications, media, media relations, medical communications, multimedia, publications, research communications, social media

Crisis Communications – The Duke Hospital Transplant Mismatch

I have written a chapter on crisis communications in a new textbook – Health Industry Communication: New Media, New Methods, New Message (Nancy J. Hicks & Christina Nicols, Jones & Bartlett Learning, 2011).  My co-author is Richard A. Puff. The book was released in August 2011. “Crisis Communications in the Health Sector” covers health crises, how […]

health sciences communications, media relations, medical communications, publications, social media

Why Twitter matters for media organisations – Good Advice from the London Guardian editor

Good advice from the editor of the London Guardian about the utility of Twitter for media.

social media

Emory Health Sciences Communications: Responsibilities and Strategies

A quick primer on how we communicate at Emory University’s Woodruff Health Sciences Center.

health sciences communications, media relations, medical communications, publications, research communications, social media

Telling the good, explaining the not so good

I grew up planning to be a journalist. But after my first taste of working with medical and scientific professionals in public relations several years ago, I knew I’d never be satisfied looking in from the outside. As associate vice president for health sciences communications at Emory, I have the job I aspired to have.

health sciences communications, media relations, medical communications, multimedia, publications, research communications, social media

Communicating on all fronts

Recently my department, Health Sciences Communications, produced a rack card touting the many different ways we distribute our communications — web site, blog, Twitter, etc. The process of putting together a list of these to share was enlightening because we realized that we really are doing a lot of different things! Further, almost all of these communications avenues are relatively new, having come online in the last two or three years. Here’s the complete list, along with a link to the actual hand-out.

health sciences communications, social media