publications

Watch Where We Go This Year at the American Institutes for Research

As 2012 unfolds – and health and healthcare continues to grab headlines and be a major part of people’s lives, the year promises to be an exciting time at the American Institutes for Research’s Health Practice. We will keep you posted on all the work we are doing at AIR Health to improve people’s lives […]

health sciences communications, medical communications, publications, research communications, social media

My new adventure: Principal, Communications & Social Marketing, Health Programs, American Institute for Research

In January 2012, I was appointed as a principal, comms and social marketing in Health Programs, for the American Institutes for Research. This 65-year old firm (they developed the MCATs), based in Wash DC, has $300 million in revenues, 1600 people in 31 offices worldwide, and does an amazing amount of work in health, education, […]

Crisis communications, media, media relations, medical communications, multimedia, publications, research communications, social media

Crisis Communications – The Duke Hospital Transplant Mismatch

I have written a chapter on crisis communications in a new textbook – Health Industry Communication: New Media, New Methods, New Message (Nancy J. Hicks & Christina Nicols, Jones & Bartlett Learning, 2011).  My co-author is Richard A. Puff. The book was released in August 2011. “Crisis Communications in the Health Sector” covers health crises, how […]

health sciences communications, media relations, medical communications, publications, social media

Making Your Companies’ Facts and Figures Actually Usable

Emory’s Health Sciences enterprise is getting big. How do you take pedestrian information and make it usable?   Take a look at how we put together our Facts and Figures:   http://whsc.emory.edu/home/publications/health-sciences/at-a-glance/index.html

media, medical communications, publications

Mix a massive ice storm with a great photog and presto! an Emory picture for the ages….

What happens when Atlanta gets an ice storm of the decade? Create art for your website and pubs! Thanks to our great photographer Jack Kearse for getting up early during a massive ice storm and shooting this pic at sunrise.

health sciences communications, media, medical communications, multimedia, publications

How to Promote Good Deeds from your Medical Institution

How to convey your community benefits of your medical institution in a compelling way. Create stories to help illustrate the financial numbers of what you provide to your community and beyond.

health sciences communications, medical communications, publications

Telling the President Carter-Emory Story: Eradicating Guinea Worm, Educating Students

Telling the President Carter-Emory Story: Eradicating Guinea Worm, Educating Students

health sciences communications, medical communications, multimedia, publications

Emory Health Sciences Communications: Responsibilities and Strategies

A quick primer on how we communicate at Emory University’s Woodruff Health Sciences Center.

health sciences communications, media relations, medical communications, publications, research communications, social media

Telling the good, explaining the not so good

I grew up planning to be a journalist. But after my first taste of working with medical and scientific professionals in public relations several years ago, I knew I’d never be satisfied looking in from the outside. As associate vice president for health sciences communications at Emory, I have the job I aspired to have.

health sciences communications, media relations, medical communications, multimedia, publications, research communications, social media