medical communications

Watch Where We Go This Year at the American Institutes for Research

As 2012 unfolds – and health and healthcare continues to grab headlines and be a major part of people’s lives, the year promises to be an exciting time at the American Institutes for Research’s Health Practice. We will keep you posted on all the work we are doing at AIR Health to improve people’s lives […]

health sciences communications, medical communications, publications, research communications, social media

My new adventure: Principal, Communications & Social Marketing, Health Programs, American Institute for Research

In January 2012, I was appointed as a principal, comms and social marketing in Health Programs, for the American Institutes for Research. This 65-year old firm (they developed the MCATs), based in Wash DC, has $300 million in revenues, 1600 people in 31 offices worldwide, and does an amazing amount of work in health, education, […]

Crisis communications, media, media relations, medical communications, multimedia, publications, research communications, social media

Book Party for Best Practices in Health Communications

  My book chapter on crisis communications (a case study of the Duke Hospital Organ Transplant Mismatch) is included in this college textbook (chapter 7); you can access by going to:  http://www.jeffreymolter.com/wp-content/uploads/2011/08/Crisis-Comm-Book-Chapter-Better-2.pdf  …. I recommend you also get the book and read chapter 6 – great branding strategy at Children’s Hospital of Boston….Health Industry Communication […]

Crisis communications, health sciences communications, media relations, medical communications

Plan Now to Live Through a Crisis Later

http://bit.ly/n9Qmn9 No one expects to wake up to a crisis. But they do happen, and they can happen to you and your organization. Never fool yourself. They can happen in New York City; Dekalb, Illinois; Blacksburg, Virginia; or Durham, North Carolina.  Here’s an excerpt from a book chapter I recently wrote on health crisis communications. […]

Crisis communications, health sciences communications, media relations, medical communications, multimedia, Uncategorized

What Makes a Good Medical Story: 10 Rules to Remember

  In the medical communications business, communicating health information to the public is important – but also a responsibility to all involved to make certain that reader or viewer gets the “whole” story. Doesn’t happen that often.  Please read this post; it tells everyone in our business (and the public) how to decipher medical research […]

medical communications, research communications

Crisis Communications – The Duke Hospital Transplant Mismatch

I have written a chapter on crisis communications in a new textbook – Health Industry Communication: New Media, New Methods, New Message (Nancy J. Hicks & Christina Nicols, Jones & Bartlett Learning, 2011).  My co-author is Richard A. Puff. The book was released in August 2011. “Crisis Communications in the Health Sector” covers health crises, how […]

health sciences communications, media relations, medical communications, publications, social media

Making Your Companies’ Facts and Figures Actually Usable

Emory’s Health Sciences enterprise is getting big. How do you take pedestrian information and make it usable?   Take a look at how we put together our Facts and Figures:   http://whsc.emory.edu/home/publications/health-sciences/at-a-glance/index.html

media, medical communications, publications

Embedding Video to Help Tell the Medical Research Story

Remember when video news releases were a vital part of medical communications? I used to manage the JAMA Report for a decade, a weekly video for TV stations to use on a top story from the esteemed weekly journal. They got alot of play when they were useful to reporters (i.e., well produced, truthful, with […]

health sciences communications, media, media relations, medical communications, multimedia, research communications

Transplant from Coach to Player: Emory Doctors Give a Baseball Player New Life

Audio of Emory Kidney Transplant Press Conference Emory doctors perform a kidney transplant on Feb. 7, 2011, by taking a wonderful gift from Wake Forest Baseball Coach Tom Walter and providing it to rising baseball freshman Kevin Jordan – drafted recently by the New York Yankees. Read some great stories here from news outlets and […]

health sciences communications, media, media relations, medical communications, multimedia

Mix a massive ice storm with a great photog and presto! an Emory picture for the ages….

What happens when Atlanta gets an ice storm of the decade? Create art for your website and pubs! Thanks to our great photographer Jack Kearse for getting up early during a massive ice storm and shooting this pic at sunrise.

health sciences communications, media, medical communications, multimedia, publications