Demand Creation: Looking for the Ability to Supply Needed Marcomm Outcomes for Success

As we live in a world where marketing and communications are blended into integrated strategic communications for most organizations, it is important to remember that for all this to work – everyone has to be able to play in the ‘same sandbox.’ Sounds easy, but it is not. History has shown this to be true […]

marketing, media, media relations, Owned media, social media

My new adventure: Principal, Communications & Social Marketing, Health Programs, American Institute for Research

In January 2012, I was appointed as a principal, comms and social marketing in Health Programs, for the American Institutes for Research. This 65-year old firm (they developed the MCATs), based in Wash DC, has $300 million in revenues, 1600 people in 31 offices worldwide, and does an amazing amount of work in health, education, […]

Crisis communications, media, media relations, medical communications, multimedia, publications, research communications, social media

Making Your Companies’ Facts and Figures Actually Usable

Emory’s Health Sciences enterprise is getting big. How do you take pedestrian information and make it usable?   Take a look at how we put together our Facts and Figures:

media, medical communications, publications

Embedding Video to Help Tell the Medical Research Story

Remember when video news releases were a vital part of medical communications? I used to manage the JAMA Report for a decade, a weekly video for TV stations to use on a top story from the esteemed weekly journal. They got alot of play when they were useful to reporters (i.e., well produced, truthful, with […]

health sciences communications, media, media relations, medical communications, multimedia, research communications

Transplant from Coach to Player: Emory Doctors Give a Baseball Player New Life

Audio of Emory Kidney Transplant Press Conference Emory doctors perform a kidney transplant on Feb. 7, 2011, by taking a wonderful gift from Wake Forest Baseball Coach Tom Walter and providing it to rising baseball freshman Kevin Jordan – drafted recently by the New York Yankees. Read some great stories here from news outlets and […]

health sciences communications, media, media relations, medical communications, multimedia

Mix a massive ice storm with a great photog and presto! an Emory picture for the ages….

What happens when Atlanta gets an ice storm of the decade? Create art for your website and pubs! Thanks to our great photographer Jack Kearse for getting up early during a massive ice storm and shooting this pic at sunrise.

health sciences communications, media, medical communications, multimedia, publications