media relations

Demand Creation: Looking for the Ability to Supply Needed Marcomm Outcomes for Success

As we live in a world where marketing and communications are blended into integrated strategic communications for most organizations, it is important to remember that for all this to work – everyone has to be able to play in the ‘same sandbox.’ Sounds easy, but it is not. History has shown this to be true […]

marketing, media, media relations, Owned media, social media

Words To Live By for a Communications Professional

When I was in Washington recently, I had the good fortune to visit the Martin Luther King, Jr. Memorial. Remarkable man but even a more remarkable person who knew how to lead in great times of strife and deal with not-so-nice people. What struck me was one particular quote etched on a nearby wall that […]

Crisis communications, media relations

My new adventure: Principal, Communications & Social Marketing, Health Programs, American Institute for Research

In January 2012, I was appointed as a principal, comms and social marketing in Health Programs, for the American Institutes for Research. This 65-year old firm (they developed the MCATs), based in Wash DC, has $300 million in revenues, 1600 people in 31 offices worldwide, and does an amazing amount of work in health, education, […]

Crisis communications, media, media relations, medical communications, multimedia, publications, research communications, social media

Book Party for Best Practices in Health Communications

  My book chapter on crisis communications (a case study of the Duke Hospital Organ Transplant Mismatch) is included in this college textbook (chapter 7); you can access by going to:  http://www.jeffreymolter.com/wp-content/uploads/2011/08/Crisis-Comm-Book-Chapter-Better-2.pdf  …. I recommend you also get the book and read chapter 6 – great branding strategy at Children’s Hospital of Boston….Health Industry Communication […]

Crisis communications, health sciences communications, media relations, medical communications

Plan Now to Live Through a Crisis Later

http://bit.ly/n9Qmn9 No one expects to wake up to a crisis. But they do happen, and they can happen to you and your organization. Never fool yourself. They can happen in New York City; Dekalb, Illinois; Blacksburg, Virginia; or Durham, North Carolina.  Here’s an excerpt from a book chapter I recently wrote on health crisis communications. […]

Crisis communications, health sciences communications, media relations, medical communications, multimedia, Uncategorized

Crisis Communications – The Duke Hospital Transplant Mismatch

I have written a chapter on crisis communications in a new textbook – Health Industry Communication: New Media, New Methods, New Message (Nancy J. Hicks & Christina Nicols, Jones & Bartlett Learning, 2011).  My co-author is Richard A. Puff. The book was released in August 2011. “Crisis Communications in the Health Sector” covers health crises, how […]

health sciences communications, media relations, medical communications, publications, social media

Embedding Video to Help Tell the Medical Research Story

Remember when video news releases were a vital part of medical communications? I used to manage the JAMA Report for a decade, a weekly video for TV stations to use on a top story from the esteemed weekly journal. They got alot of play when they were useful to reporters (i.e., well produced, truthful, with […]

health sciences communications, media, media relations, medical communications, multimedia, research communications

Transplant from Coach to Player: Emory Doctors Give a Baseball Player New Life

Audio of Emory Kidney Transplant Press Conference Emory doctors perform a kidney transplant on Feb. 7, 2011, by taking a wonderful gift from Wake Forest Baseball Coach Tom Walter and providing it to rising baseball freshman Kevin Jordan – drafted recently by the New York Yankees. Read some great stories here from news outlets and […]

health sciences communications, media, media relations, medical communications, multimedia

Koop – a communications innovator at 95 – says stay vigilant on AIDS

C. Everett Koop, one of our time’s greatest communications innovators, is getting frail at 95. But in this Washington Post story on his latest talk at the National Press Club, he says to never, never, never give up. That is what a great communicator does. He is one for the ages. I was fortunate to […]

health sciences communications, media relations, medical communications

Harvey Phillips: A Great Musician and Innovator

Tribute to Harvey Phillips Harvey just died last month in Bloomington at his home – TubaRanch. A great musician who taught at IU School of Music for years and knew public relations and what it could do better than anyone I’ve known. He knew how to create a hook and get media coverage. Big coverage […]

media relations