health sciences communications

Watch Where We Go This Year at the American Institutes for Research

As 2012 unfolds – and health and healthcare continues to grab headlines and be a major part of people’s lives, the year promises to be an exciting time at the American Institutes for Research’s Health Practice. We will keep you posted on all the work we are doing at AIR Health to improve people’s lives […]

health sciences communications, medical communications, publications, research communications, social media

Book Party for Best Practices in Health Communications

  My book chapter on crisis communications (a case study of the Duke Hospital Organ Transplant Mismatch) is included in this college textbook (chapter 7); you can access by going to:  http://www.jeffreymolter.com/wp-content/uploads/2011/08/Crisis-Comm-Book-Chapter-Better-2.pdf  …. I recommend you also get the book and read chapter 6 – great branding strategy at Children’s Hospital of Boston….Health Industry Communication […]

Crisis communications, health sciences communications, media relations, medical communications

Plan Now to Live Through a Crisis Later

http://bit.ly/n9Qmn9 No one expects to wake up to a crisis. But they do happen, and they can happen to you and your organization. Never fool yourself. They can happen in New York City; Dekalb, Illinois; Blacksburg, Virginia; or Durham, North Carolina.  Here’s an excerpt from a book chapter I recently wrote on health crisis communications. […]

Crisis communications, health sciences communications, media relations, medical communications, multimedia, Uncategorized

Crisis Communications – The Duke Hospital Transplant Mismatch

I have written a chapter on crisis communications in a new textbook – Health Industry Communication: New Media, New Methods, New Message (Nancy J. Hicks & Christina Nicols, Jones & Bartlett Learning, 2011).  My co-author is Richard A. Puff. The book was released in August 2011. “Crisis Communications in the Health Sector” covers health crises, how […]

health sciences communications, media relations, medical communications, publications, social media

Embedding Video to Help Tell the Medical Research Story

Remember when video news releases were a vital part of medical communications? I used to manage the JAMA Report for a decade, a weekly video for TV stations to use on a top story from the esteemed weekly journal. They got alot of play when they were useful to reporters (i.e., well produced, truthful, with […]

health sciences communications, media, media relations, medical communications, multimedia, research communications

Transplant from Coach to Player: Emory Doctors Give a Baseball Player New Life

Audio of Emory Kidney Transplant Press Conference Emory doctors perform a kidney transplant on Feb. 7, 2011, by taking a wonderful gift from Wake Forest Baseball Coach Tom Walter and providing it to rising baseball freshman Kevin Jordan – drafted recently by the New York Yankees. Read some great stories here from news outlets and […]

health sciences communications, media, media relations, medical communications, multimedia

Mix a massive ice storm with a great photog and presto! an Emory picture for the ages….

What happens when Atlanta gets an ice storm of the decade? Create art for your website and pubs! Thanks to our great photographer Jack Kearse for getting up early during a massive ice storm and shooting this pic at sunrise.

health sciences communications, media, medical communications, multimedia, publications

How to Promote Good Deeds from your Medical Institution

How to convey your community benefits of your medical institution in a compelling way. Create stories to help illustrate the financial numbers of what you provide to your community and beyond.

health sciences communications, medical communications, publications

Koop – a communications innovator at 95 – says stay vigilant on AIDS

C. Everett Koop, one of our time’s greatest communications innovators, is getting frail at 95. But in this Washington Post story on his latest talk at the National Press Club, he says to never, never, never give up. That is what a great communicator does. He is one for the ages. I was fortunate to […]

health sciences communications, media relations, medical communications

Communicating research progress to 18,000 health pros – Your Employees

How to help your health system employees learn about where you are going

health sciences communications, media relations, medical communications, research communications