Words To Live By for a Communications Professional

When I was in Washington recently, I had the good fortune to visit the Martin Luther King, Jr. Memorial. Remarkable man but even a more remarkable person who knew how to lead in great times of strife and deal with not-so-nice people. What struck me was one particular quote etched on a nearby wall that rings true for every communications professional that needs courage in times of trouble. You will always have issues that you need to cope with – and that colleagues and bosses don’t always want to deal with. We live to promote the good news and manage the bad.

But as his words underscore, it is how you deal with adversity that makes you a successful practitioner – not flying high when times are flush and the stories are good. I think about what Dr. King says every time I recall a pr problem I have encountered. It makes the work worth it, despite the scars.



Crisis communications, media relations

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