Plan Now to Live Through a Crisis Later

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No one expects to wake up to a crisis. But they do happen, and they can happen to you and your organization. Never fool yourself. They can happen in New York City; Dekalb, Illinois; Blacksburg, Virginia; or Durham, North Carolina.  Here’s an excerpt from a book chapter I recently wrote on health crisis communications.  It provides a brief overview of what you need to think about and how to start. There’s also a link to the entire chapter that provides helpful information and a case history on the Duke Hospital organ transplant crisis that I was a part of.

 

 

 

 

 

 

Crisis communications, health sciences communications, media relations, medical communications, multimedia, Uncategorized

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