Crisis Communications – The Duke Hospital Transplant Mismatch

I have written a chapter on crisis communications in a new textbook – Health Industry Communication: New Media, New Methods, New Message (Nancy J. Hicks & Christina Nicols, Jones & Bartlett Learning, 2011).  My co-author is Richard A. Puff. The book was released in August 2011. “Crisis Communications in the Health Sector” covers health crises, how to prepare for such crises or prevent them before they happen, understand the role of a communications specialist during a health crisis, and manage such situations. Richard Puff is Assistant Vice President for Public Relations and Communications at the University of Cincinnati Academic Medical Center.

 

health sciences communications, media relations, medical communications, publications, social media

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