Embedding Video to Help Tell the Medical Research Story

Remember when video news releases were a vital part of medical communications? I used to manage the JAMA Report for a decade, a weekly video for TV stations to use on a top story from the esteemed weekly journal. They got alot of play when they were useful to reporters (i.e., well produced, truthful, with good sound bites from experts)  to help tell a story on the latest research.

Now, thanks to advanced technology and talented staff, Emory Health Sciences staff are now producing what we call “Medical Horizon,” video produced for news media and various websites to showcase newsworthy biomedical innovation at Emory.

It is pretty simple. Take a look at what the Orlando Sentinel did with our video, which was in picked up by the Los Angeles Times, who added to their online news story on our research.


We embedded easy access to the video in a news release. We also sent the video electronically to ABC News and they used it as well. We are providing this video to scores of media and also using for the health enterprise.  Just another way to provide great medical content from a trusted source that is useful to a reader or viewer.

health sciences communications, media, media relations, medical communications, multimedia, research communications

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